Blog Purpose

The purpose of this blog is to create a forum for discussion regarding the class BUAD 477, Information Technology Applications in Marketing. The scope of the class is to familiarize us with the new direction technology, the internet especially, is taking the field of marketing. I feel the class will be a great benefit and will give us an edge in the job market when it comes to applying the skills we acquire. I am excited to learn more about this topic and to bolster my abilities using the technology we'll be discussing.